The fabric is so much nicer than I expected for the price. Drapes beautifully and it has not lost its shape after three washes.
Ellen V.
-44%
Selira™ | Effortless Slimming Dress
Anniversary sale ends today
- Free shipping with Australia Post
- 30 days money-back guarantee
- Australian women’s brand since 2010
- Almost sold out, only a few left in stock!
Sale update: due to high demand only a limited number of units are left. If you can still add to cart, it is available.
Description
CONFIDENCE WITHOUT THE STRUGGLE
The Selira™ Effortless Slimming Dress is designed for women who want to feel comfortable, confident, and beautifully put together — without worrying about their midsection.
With its relaxed wrap-style silhouette and soft drape, this dress gently flows over the tummy, creating a naturally slimming look without feeling tight or restrictive. It gives you that “put together” appearance while still feeling light and effortless.
No shapewear. No adjusting. No discomfort. Just a dress that works with your body — not against it.
Perfect for warm days, dinners, vacations, or anytime you want to feel confident without overthinking your outfit.
Why women love Selira™:
• Flowy fit that softly hides the tummy area
• Flattering V-neckline that elongates your shape
• Lightweight fabric that feels cool and comfortable
• Relaxed silhouette that doesn’t cling to the body
• Easy one-piece outfit — always looks right
Feel confident again in what you wear — simple, flattering, and effortless.
Shipping & delivery
Free tracked shipping with Australia Post on every order. Orders placed before 2pm are dispatched the same business day.
Delivery is typically 2 to 6 business days. You receive a tracking link by email as soon as your parcel leaves our warehouse.
Returns & guarantee
You have 30 days from delivery to return an item in original condition for a full refund. No questions asked.
Contact us and we will send you return instructions the same day.
Size chart
AU 8 fits bust 84cm, waist 66cm. AU 10 fits bust 89cm, waist 71cm. AU 12 fits bust 94cm, waist 76cm. AU 14 fits bust 99cm, waist 81cm.
What our customers say
Over 4,000 reviews
I ordered the co-ord set for a wedding and got compliments all night. True to size and genuinely comfortable to sit down in.
Marta K.
Lovely dress and the colour is exactly as pictured. Slightly long on me, but an easy fix and worth it.
Sophie D.
Third order from these two and the quality has been consistent every time. Shipping was quick as well.
Renee T.
Really soft cardigan that works over almost everything. Took a day longer to arrive than I hoped, but no complaints otherwise.
Julia B.
Finally a blouse that fits properly through the shoulders. I went back and bought two more colours the same week.
Anna L.
Wore mine straight from the office to dinner. Feels far more expensive than what I paid in the sale.
Chantal M.
Good weight to the fabric and no see-through issues at all. Sizing runs a touch generous, so consider going down one.
Fleur H.
30 day money back guarantee
We love our products and we are sure you will love them as much as we do. That is why we offer a risk-free 30-day money-back guarantee.
If it is not everything you hoped for, send it back for a full refund. No questions asked.
Seasonal sale
Born from a question a daughter asked her mother
Rosie, 65, and her daughter Kylie, 18, built this store after Kylie asked why nobody seemed to design for either of their ages, and decided the answer was to build something themselves.
What began as a mother and daughter disagreeing about clothes grew into something more.
Rosie & Kylie Melbourne is not just a store, it is a dedication. Every piece is chosen by two women, decades apart, who insist that fashion shouldn't skip generations to get it right.
Now, we're celebrating that belief with our biggest sale of the season.
Still uncertain?
When will my order be shipped?
Orders placed before 2pm are dispatched the same business day. Delivery is typically 2 to 6 business days.
How can I track my order?
You receive a tracking link by email as soon as your parcel leaves our warehouse.
What is the return policy?
You have 30 days from delivery to return an item in original condition for a full refund.
Free shipping
Tracked delivery on every order.
Money back guarantee
30 days from delivery to decide.
Easy returns
Simple, no-questions returns.
Secure checkout
Card and Shop Pay.